I give NBC lots of credit for a good job of promoting its new shows during its regular programming. However, NBC is a giant failure for promotions on its website. Go to www.nbc.com and as of two days of one of its newest shows’ premiers, you still get s a re-hash of its already-existing shows. Not what you want to do when you’re number four and need to gain viewers. Also, it’s pretty stupid to inject commercials (not one, but multiple commercials) into your online fall preview show. Seriously, who does your marketing?? I have a group of students that could use a project, or jobs, I think they could help.
After two Google searches, I finally found the fall previews. Here are my picks and pans by night and time.
The Sing Off (Monday at 7)—OK, NBC, it’s time to catch the hint that there is only so much room for reality star-maker shows. America’s Got Talent, The Voice, Last Comic Standing….shall I go on? You’re still the number four network, and these shows haven’t catapulted you forward, so maybe it’s time for something different…but I see nothing different about this show. It’s America’s Got Talent, The Voice, American Idol and The X Factor all rolled into one with a new title and different judges. Fail.
Playboy Club (Monday at 9)—Ever since The Girls Next Door, I have been strangely interested in the Playboy brand in general. No, I don’t read the magazine, even for the articles, but I am fascinated by Hugh Hefner and his climb from a simple idea to a huge empire and brand. Seriously, a naked girl magazine inspired a night club, and then an entire occupation (Playboy Bunny), a chain of hotels and casinos (but they shut down), a television channel, clothing line, and several spin-off t.v. shows (Girls Next Door, Kendra, Holly’s World, etc), and now a t.v. show about the club and the bunny. I’m not totally positive this show will work out, but I want to see what it’s all about. Three episode trial run.
Up All Night (Wednesday at 7)—Were the writers of this show bugging our living room?? Less than 30 seconds into the preview, there were two conversations that Scott and I have had—cleaning up our language around the baby, and who got more sleep. And we haven’t even had our baby yet. I love Christina Applegate, and this show is about exactly what we are about to experience in our life. I’m sold. One caveat: this show may freak us out pre-baby and we may decide that we don't want to watch it.
Whitney (Thursday at 8:30)—I’ve been watching Whitney Cummings for a while now on Chelsea Lately. I’ve never been much of a fan of hers. I don’t think she’s all that funny. However, after watching her show previews, I think her prime time show might actually be funny. Maybe. She gets a three episode trial period.
Prime Suspect (Thursday at )—Anyone remember Chase on NBC from last season? Probably not, because it got cancelled. This show looks like the same thing, different characters, different city. It does have a Law & Order feel to it, which has been successful since I was in high school, so maybe it will work out. I doubt it.
Grimm (Friday at 8)—What in the world??? Detective sees zombies? NBC spent all of 30 seconds on this preview; therefore, I have no idea what this show is about. I like weird, supernatural shows and all, but not this one. Maybe if the network would have spent a little more time on the preview to entice me I would pick it, but as it stands, no.
Smash (Midseason)—Deborah Messing is back! It’s musical, it’s inspirational, it’s about Broadway, it’s getting a prominent place in the DVR. I’m excited about this one. It co-stars Anjeica Houston and Jack Davenport (remember him from FlashForward before ABC cancelled it right in the middle of a story line?) and American Idol’s Katherine McPhee.
Four shows make the cut with one more coming after the first of the year. For such a horrible job of promotions, I must say NBC could be on the upswing. Here are our NBC shows:
Monday—Playboy Club
Tuesday—Nothing
Wednesday—Up All Night, Free Agents
Thursday—The Office, Whitney
Friday—Nothing